Overview
Network Access
Network Learning
Network Society
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Network Policy
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Introduction Readiness Attractiveness Conclusion
Introduction
The A.T. Kearney’s 2004 Offshore Location Attractiveness Index report outlines key issues CEOs must consider when making offshore decisions. The most attractive locations share common attributes. They have a large, educated labor pool, a stable economic environment and a high degree of global integration. Decision makers want to avoid such risks as, incidents of intellectual property piracy, poor language skills, and an unstable financial environment. There are also some basic guidelines to use when identifying what process to outsource. Gartner provides a model for assessing process suitability. If a process is highly scalable and simple, it is a primary candidate for off shoring.
Readiness
Ghana is in the earliest stages of outsourcing. Public funding for technology training in primary or elementary levels is scarce. Despite their interest and desire to increase computer learning, lack of early and continuing education puts them at a distinct disadvantage for outsourcing, in comparison to more mature markets like India or China, for example. In order for Ghana to raise its attractiveness it must “raise educational standards, invest in research, provide more extensive training, and promote their ICT industries at both state and national levels”, according to A.T. Kearney. The technology and programming skills being taught in universities is not innovative, it is outdated. Students leaving college with Assembler and COBOL skills are not as marketable as those having C++ or other 3rd generation languages.

With a Network Access ranking of Stage 2, Ghana’s infrastructure exists but is not mature enough to support wide-scale outsourcing. Price, regulation and stability must be fully addressed before Ghana can be ready to absorb programming work from other countries as an offshore provider.

Attractiveness
According to the article Outsourcing Excellence: Looking Beyond Low Wages, “The essential concepts behind outsourcing are quality of work and the effectiveness of business processes. Placing certain functions in the hands of a specialist is the best way to get constant and focused attention to making improvements on the effectiveness of these processes.” They go on to say “the key strategy involved in moving offshore should be based on the competitive advantage of the country in question.”

There is a possibly Ghana could capitalize on the skills of their labor pool, by outsourcing exclusively to companies who have large legacy systems to feed and support. However, the legacy system market is not growing. In this scenario, countries who keep technical education at the leading edge will out compete Ghana. Ghana cannot compete on price alone. They need to couple competitive pricing with an expanded base of service offerings.

Additionally, Ghana’s brain drain problem will remain an obstruction to their ability to outsource effectively. Brain drain is a major hazard for any country trying to get into the outsourcing business. It happens when skilled intellectual and technical labor moves to more favorable geographic, economic and professional environments. The Net effect to Ghana is a depletion of valuable human resource.

Conclusion
Throughout the world one will find leaders, contenders and rising stars in the offshore marketplace. Ghana is a rising star. All destinations possess some characteristics that attract companies to its shores. There is not a one size fit’s all strategy in selecting a site. India will continue to dominate the offshore market, China is close behind. Other sites, like Ghana, boast strong English language skills or technical qualifications, but weak economies and infrastructures. The type of work to be sent offshore, price, quality measurements and scalability needs are all factors to be considered. Choosing an offshore site is as much an exercise of searching for the geographic location as it is of determining suitability, scalability and complexity of the task to be outsourced.

Ghana’s outsourcing asset include:

  • A Fiber optic network

  • 12 licensed and 3 operational ISPs

  • 100 computer related companies specializing in hardware supply, software sales, software development, internet services and training.

  • English speaking

  • Time overlap with the East coast.


  • Ghana’s challenges:

  • 10 mbs wireless data and voice network

  • Perception of Africa as the ‘Dark Continent’

  • Early starter consulting companies

  • Small trained labor pool

  • Brain Drain


  • Ghana’s as an area for outsourcing falls under the category of Medium attractiveness and low readiness.

    Offshore Readiness vs. Attractiveness