Overview
Network Access
Network Learning
Network Society
Network Economy
Network Policy
Offshore Opportunity
Conclusion
 
 
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Business-to-Customer Commerce Business-to-Business e-Government
The Ghana market is not prepared for e-commerce due to two major factors, the culture does not trust what is not seen and there is no established credit card market. Unless the international market is pursued, Ghana will not be ready for transacting business via e-commerce methods. Small to medium size businesses are not yet conscious of the possibilities of IT. Like India, Ghana is trying to initiate relations with the Ghanaian Diaspora abroad. They are creating offices in the US and England that administer the marketing and sales operations for the execution area of the business that is based in Ghana. This same model is proving to also be scalable into software development and call center areas.
Business-to-Customer Commerce (Stage 1)
There are some cash on delivery services for restaurants and some of the successful Internet ventures are those that sell handicrafts. Businesses fundamentally use ICT in Ghana for correspondence. The Ministry of Local Government, for example, uses its computers for straightforward word processing rather than for database management purposes. More than 53.1% of companies do not offer complete Internet access to their employees. Access is typically granted only to the IT department staff and top level administration. The remaining employees have shared access or no access at all. Even if there was demand, the lack of readily available equipment would hamper citizens from taking full advantage of electronic commerce.
Business-to-Business (Stage 2)
The small numbers of dealings that do occur over the Internet entail assisting credit-card validation services from overseas. There is no local business to business commerce. B2B commerce exists predominately through multinationals doing work with clients and partners abroad. There is some cash on delivery service for restaurants and some successful Internet ventures whom sell handicrafts over the web.
e-Government (Stage 2)
E-procurement throughout the government is considered a positive means to drive e-commerce forward. Through such government projects, the public sees the administration buying into technology and that conveys hope.