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Rio de Janeiro

Florianopolis

Sao Paulo

Blumenau

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●     Challenges for Incubators

                                     ■ Entrepreneurial experience

                                     ■ Incubator performance

                                     ■ Infrastructure

                                     ■ Financial Support

                                     ■ Linkage

●     Resources shared amongst incubators

○     Human Resources

○     Infrastructure

○     Experience

○     Marketing Support

○     Administrative Staff

●     Competitive(Rio)

○     Brazil’s competitive advantage is partly the result of the locale environment.  Companies that are part of a cluster/incubator offer collective benefits. Brazil current’s state:

○     Ranks 30 overall in the Business Competitiveness Index

○     Second highest Latin American country after Chile, but on a negative trend since 2001

○     Company operations and strategy (currently ranked 26) is consistently ranked higher than business environment (ranked 35)

●     Key competitive advantages

○     Cluster presence; but largely a legacy of a closed economy

○     Local competition

○     Strong regional governments

●     Key competitive disadvantages

●     Trade barriers

●     Human resource weaknesses

●     Cumbersome and inefficient administrative infrastructure

●     Inequality

●     Brazil has three strategic areas for improving its competitiveness: (1) institutional reform; (2) context for competitiveness; and (3) macroeconomic policy.

●     Institutional reform – The Brazilian government needs to ease up on some of the rigid practices in the labor market to allow companies to expand their operations and compete globally in terms of labor cost efficiency. Companies should also try tying salaries to worker productivity as an incentive to focus on efficiency and innovation

●     Context for competitiveness   - – easing the tax burden should be one of the key priorities of the government. Other regulatory reforms should address business start-up procedures and contract enforcement.

●     Macroeconomic policy – the Central Bank of Brazil should aim to bring down the prohibitively high interest rate, as to allow for more potential investment opportunities to become feasible. In addition, the central government could aim to decrease its domestic borrowing as not to put an additional strain on the credit markets.

●     Taking advantage of fundamental macroeconomic reforms and strong industrial development, Brazil should capitalize on the developments in key sectors of the economy, and aim to increase FDI inflows and expand its influence in the global export markets.

●     PRODERJ

PRODERJ is the Center for Information Technology and Communication of the State of Rio de Janeiro - autarchy linked to the Ministry of Civil House - is the national manager of Information Technology and Communication Technology (ICT) from the state government, playing an important role in propose technical guidelines aimed at the establishment of the ICT policy in the context of state government.

Originally created as CPDERJ Foundation - Data Processing Center of the State of Rio de Janeiro - Decree-Law No. 6097 of 09 July 1968, the PRODERJ was transformed into a municipality on June 16, 1981, by Decree 4188.  On December 28, 2004, has updated its mission and its name changed by Act 4480.

By incorporating the new functions of integration and countersigning of solutions, standards and rules generator and disseminator of new technologies for public information, the PRODERJ evolved and is no longer just a big bureau data processing and becoming increasingly so more effective, responsible for corporate systems and management of the Government Network, providing Internet services and related activities to the State Government. Throughout its existence, the main focus in all actions undertaken by PRODERJ has been to put the "Technology in Service of the Citizen."

The headquarters is located in the municipality CAERJ - Administrative Center of the State of Rio de Janeiro - located at 175 Avenida Nilo Pecanha, downtown Rio this site, run the Presidency, the Executive Director, Technology Infrastructure, Systems Information and Administration and Finance, occupying the 22nd, 23rd and 24th floors.

The park Computational PRODERJ, which supports the data communication and storage of information within the State Government, includes the Operations Centre of Government Network, which works on the 3rd floor of CAERJ, and the Operations Centre linked to the mainframe, Unit located in Maracanã, occupying the block 1F UERJ. Also in the Maracana Unit, is the Works Management Support and Technology of the municipality.

Although not part of a cluster or incubator, PRODERJ is currently working on the four projects to narrow the “digital divide”:

Digital Inclusion

Seeks to disseminate the information technology and Internet; especially amongst the disadvantaged segments of the population and socially excluded state. This helps to reduce inequalities in access to information.

Electronic Government

Aims to provide public information, and services from the State to the citizens via the Internet. Thus promoting the bureaucracy and saving time for the population.

Technological Infrastructure

Also in the first quarter of 2008, it is expected to launch the Livre.RJ 3.0, which, while offering easy installation, provides a more updated version of BROffice (2.2), programs for VoIP, instant messaging and Wine API, which allows the execution Windows programs on Linux.

Public Management Modernization

Aiming at greater speed and efficiency of administrative machinery of state government, PRODERJ actively participates in the implementation of enterprise systems and support the computerization of government agencies.

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