| Abstract: |
Many corporate WWW sites incorporate numerous graphics,
animations, and various other media in an attempt to establish a more professional
impression for the visitors of the site. These additional features result in increased
development times for the corporation and increased delays for the users. This study
explores whether such features provide benefits in the form of improved ratings by users
of the site. Our results indicate that simple animations, graphical buttons, and graphics
added for aesthetic reasons alone do not result in more positive evaluations by visitors
of WWW sites. This suggests that removing such features, optimizing graphics, and reducing
the size of larger graphics can save development time for the corporation and download
time for users without sacrificing perceived quality. |