Recruiting Participants

Four elements to recruiting:

• Defining
• Finding
• Inviting
• Scheduling

Defining your participants

• Defining the end users
• Additional properties for research participants
• Focus on specific segments?
• Use good substitutes?

Finding your participants

• Commercial recruiters
• Developing personal database
• Contacting participants directly

Inviting (and screening) participants

• Phone
• Email
• Web application form

Scheduling

Some strategies:

• Establish convenient windows
• Double booking
• Confirmation and reconfirmation
• Compensation

Items for discussion

• Sources for participants (Kuniavsky lists some, pp. 88 - 93)
• Screening questions and strategies