Personalization

How do web sites and applications serve individual needs? What information do these applications use to meet individual needs?

Example Web sites

What are some methods used by applications that adjust according to user preferences or behaviors? Do any of these features have privacy issues?

Here's a a humorous video demonstrating some privacy issues.

Trust

How do web sites demonstrate that they can be trusted?

Examples

We will review the trustworthiness of these online banks in class: