Principles of User-Centered Design

Summarized in Rubin, pp. 10-13 (pp. 12-16, new edition)

  1. Early focus on users and tasks
  2. Empirical measurement (and testing) of product usage
  3. Iterative design

Gould and Lewis (1985) originally recommended these principles.

UCD Methods and practices

These are presented in the revised Rubin and Chisnell book (pp. 16-20).